legislative  basis  for  the  functioning  of  the 
institutional  structure  of  the  financial  services 
market  is  also  being  gradually  updated.  The 
requirements  for  the  functioning  of  the 
foundations  of  consumer  financial  services are 
changing.  In that way, in the research process, 
it`s  necessary  to  ascertain  which  financial 
intermediaries  will  have  the  right  to  provide 
financial  services  to  individuals  as  consumers 
and specify the  types  of such services and  the 
requirements  to  which  these  entities  must 
respond. Such research will allow analyzing the 
expedience  of  relevant  legislative  changes  in 
Ukraine,  incorporating  the  positive  foreign 
experience  in  this  area  and  formulating  a 
generalized  characterization  of  financial 
intermediaries as providers of consumer financial 
services. 
 
Subjects  of  the  right  to  carry  out  financial 
services operations are defined by Article 5 of the 
Law of Ukraine «On Financial Services and State 
Regulation  of  Financial  Services  Markets»                 
(Law No. 2664-III, 2001). Financial services are 
provided by financial institutions, as well as, if it 
is expressly provided by law, by natural persons 
- entrepreneurs. The possibility and procedure for 
providing  certain  financial  services  by  legal 
entities that are not financial institutions by their 
legal  status  are  determined  by  laws  and 
regulations  of  state  bodies  that  regulate  the 
activities  of  financial  institutions  and  financial 
services markets, issued within their competence. 
Instead,  in  Art.  1  of  the  Law  of  Ukraine  «On 
Financial  Services  and  Financial  Companies» 
(Law  No.  1953-IX,  2021),  the  approach  to 
determining  the  requirements  for  such  entities 
has been changed and the provider of financial 
services is named a financial institution, and in 
cases  expressly  defined  by  special  by  law  - 
another legal entity or a branch of a foreign legal 
entity  that  has  the  right  to  provide  financial 
services in accordance with this Law and special 
laws.  At  the  same  time,  natural  persons  and 
natural persons - entrepreneurs, along with legal 
entities,  can  provide  accompanying  (auxiliary 
and intermediary) services. 
 
In Art. 1 of the Law of Ukraine «On Financial 
Services  and  Financial  Companies»                               
(Law No. 1953-IX, 2021) proposes the definition 
of  a  financial  institution  as  a  legal  entity,  the 
purpose of which is to provide financial services, 
which, in accordance with the law, provides one 
or several financial services based on the relevant 
license  issued  by  the  regulator.  Providers  of 
accompanying services who do not also provide 
financial  services at  the  same time,  as  well  as 
other persons who received a license to provide 
financial services without acquiring the status of 
a  financial  institution,  are  not  financial 
institutions.  Therefore,  according  to  the 
functional  purpose,  such  participants  of  the 
financial  services  market  are  more  clearly 
divided  as  providers  of  financial  and 
accompanying  services.  At  the  same  time,  the 
issue  of  using  legal  terminology  remains 
debatable.  Article  83  of  the  Civil  Code  of 
Ukraine (Code No. 435-IV, 2003) refers to any 
legal entity as an organization, and distinguishes 
a partnership and an institution as organizational 
and  legal  forms  of  legal  entities  under  private 
law. That is, all legal entities are organizations, 
but some of them can be created in the form of 
companies, others  - institutions. Therefore,  the 
term  "institution",  guided  by  the  norms  of  the 
Civil Code of Ukraine, should also be  used in 
other legislative acts to denote the organizational 
and legal form of a legal entity. Therefore, for 
financial  organizations,  only  an  institution 
should act as an organizational and legal form in 
accordance with the above legislative provisions. 
Financial  institutions  include,  in  particular, 
banks,  credit  unions,  pawnshops,  leasing 
companies,  insurance  companies,  and  others. 
The largest group among them are banks that are 
created in the form of a joint-stock company or a 
cooperative  bank.  Also,  insurance  companies, 
pawnshops, and financial companies are business 
associations,  not  institutions.  In  addition,  the 
very definition of the concept of an institution as 
an organization created by one or more persons 
(founders)  who  do  not  participate  in  its 
management,  by  combining  (separating)  their 
property to achieve the goal determined by the 
founders, at the expense of this property, does not 
comply with the principles of functioning of the 
specified  legal  entities  engaged  in  financial 
activities. Borysov V. I. (2016) notes that there 
are significant differences between the types of 
financial institutions that are created only in the 
organizational  and  legal  form  established  by 
special legislation, and which can be both non-
entrepreneurial  and  entrepreneurial,  public  and 
private  legal  entities,  do  not  provide  an 
opportunity  to  recognize  the  institution  as  an 
organizational and legal form of legal entities - 
participants in the financial services market. In 
order to avoid inaccuracies in the application of 
legal terminology, it  would be more correct to 
call  legal  entities  engaged  in  professional 
activities  related  to  the  circulation  of  financial 
assets  financial  organizations,  rather  than 
institutions.  Therefore,  entities  providing 
financial services (banks, insurance companies, 
financial companies, etc.) by their legal status are 
financial  organizations  under  private  law,  and 
entities such as the National Bank of Ukraine, the