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DOI: https://doi.org/10.34069/AI/2024.73.01.24
How to Cite:
Ryzheva, N., Nefodov, D., Romanyuk, S., Marynchenko, H., & Kudla, M. (2024). Artificial Intelligence in higher education:
opportunities and challenges. Amazonia Investiga, 13(73), 284-296. https://doi.org/10.34069/AI/2024.73.01.24
Artificial Intelligence in higher education: opportunities and
challenges
Штучний інтелект у вищій освіті: можливості та виклики
Received: December 20, 2023 Accepted: January 27, 2024
Written by:
Nadiia Ryzheva1
https://orcid.org/0000-0001-8379-4325
Dmytro Nefodov2
https://orcid.org/0000-0003-1992-7271
Svіtlana Romanyuk3
https://orcid.org/0000-0002-9905-8880
Hanna Marynchenko4
https://orcid.org/0000-0003-3208-0546
Mariia Kudla5
https://orcid.org/0000-0002-1868-9892
Abstract
The article reveals the meaning of the concept of
artificial intelligence and proves the necessity of
its application in the educational space. The
purpose of the article is to show the importance
of artificial intelligence as an educational and
entertainment tool in higher education. The
methodological concept is aimed at ensuring the
effectiveness of students' education with the help
of artificial intelligence. The research results
show the types (weak and strong), directions,
functions of artificial intelligence; the
importance of edutainment in higher education
and its main principles are revealed. Artificial
intelligence is presented as a toolkit of
edutainment in higher education and the
importance of using artificial intelligence
functions for edutainment in US higher education
to improve human skills and abilities is shown.
The significance of the avatar and virtual teacher
in the educational process is revealed. During the
1
Doctor of Historical Sciences, Professor, Head of the History Department, V.O. Sukhomlynskyi National University of Mykolaiv,
Ukraine. WoS Researcher ID: DYO-3497-2022
2
Doctor of Historical Sciences, Associate Professor at the Department of History, V. О. Sukhomlynskyi National University of
Mykolaiv, Ukraine. WoS Researcher ID: F-6345-2019
3
Doctor of Pedagogical Sciences, Professor, Department of Pedagogy and Methodology of Primary Education, Yuriy Fedkovych
Chernivtsi National University, Ukraine. WoS Researcher ID: D-9584-2016
4
Ph.D. in History, Teacher of the History Department, V.O. Sukhomlynskyi National University of Mykolaiv, Ukraine.
WoS Researcher ID: AAR-4479-2020
5
Ph.D. in Education, Associate Professor, Associate Professor of the Pedagogics and Education Management Department, Pavlo
Tychyna Uman State Pedagogical University, Ukraine. WoS Researcher ID: E-9523-2019
Ryzheva, N., Nefodov, D., Romanyuk, S., Marynchenko, H., Kudla, M. / Volume 13 - Issue 73: 284-296 / January, 2024
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research and experimental work, we singled out
the leading factors of the actualization of the
ideas of artificial intelligence as an educational
and entertainment toolkit in the modern theory
and practice of training students of higher
education.
Keywords: Artificial Intelligence, edutainment,
higher education, virtual teacher, virtual reality,
neural networks.
Introduction
Nowadays, there is an active improvement and
updating of the created unique, potentially
innovative digital systems in engineering, which
process information, and apply the results of this
information processing to promote the
improvement of innovative digital systems in
today's educational space. It is precisely such
fantastic advanced projects that approach the
capabilities of human intelligence and are
actively becoming a reality today. Artificial
Intelligence is an element of the modernization
of the education system, the development of
Society 4.0, taking into account modern
achievements, and mastering the latest practices
by teachers (Shyshkina & Nosenko, 2023). We
emphasize that the use of Artificial Intelligence
significantly increases the productivity of
educational activities. In global practice,
particularly in education, the share of using
machines and programmed systems instead of
humans is constantly increasing due to
pandemics, economic benefits, natural disasters,
military conflicts, etc. Over time, this trend may
lead to a partial or complete replacement of a
person as a teacher due to the rapid development
of Artificial Intelligence and information and
communication technologies. But, the advantage
is that, if used correctly, such technologies in
higher education expand the possibilities of
research, human abilities, learning, and teaching
(Kulieshov, 2022).
So, today, Artificial Intelligence systems open up
new opportunities for teaching and learning in
higher education, but they are not yet ready to
completely replace teachers. Edutainment in
higher education, that is, education in the form of
a game, in an entertaining format, a game
mechanism, motivates students of higher
education to pass educational tests, perform
creative tasks, better navigate the studied
material, and understand complex topics.
Edutainment in higher education is appropriate in
any class and guarantees the quality of the
educational space precisely in the game format to
master the basics of literacy and develop critical
thinking. Therefore, the issue of Artificial
Intelligence as an edutainment toolkit in higher
education requires careful analysis and research
from an academic point of view.
Traditional approaches to the information
activity of higher education institutions have lost
their effectiveness and can no longer meet
modern requirements. New approaches, new
concepts of digital transformation of higher
education institutions are needed. Approaches
that will allow to combine all the processes of
creation and use of software and information
tools for the construction of digital universities.
Therefore, an urgent scientific task arises, which
consists in the development of methods and
models of digitalization of higher education
institutions based on artificial intelligence.
In the article, we considered the following main
aspects: the content of the concept of Artificial
Intelligence and the need for its application in the
educational space; types and directions of
artificial intelligence; the importance of
edutainment in higher education and the main
principles that should ensure the implementation
of the task of "Edutainment" technology;
Artificial Intelligence as a toolkit of edutainment
in higher education; functions of Artificial
Intelligence in higher education; the use of
Artificial Intelligence functions for edutainment
in higher education in the United States to
improve human skills and abilities; the
importance of edutainment in education; a new
direction in the development of artificial
intelligence, and edutainment in higher education
– the involvement of virtual reality and the use of
video lessons with a virtual teacher; stages of
creating a teacher's avatar; neural networks for
creating a variety of content in classes in
institutions of higher education.
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Purpose of the article. To show the significance
of Artificial Intelligence as an edutainment
toolkit in higher education.
Literature review
As a specific scientific phenomenon, Artificial
Intelligence as a toolkit of edutainment in higher
education was studied by scientists in various
contexts of psychological and pedagogical
research, thanks to which the place and role of
Artificial Intelligence in the system of sciences
was substantiated, the specificity of the
conceptual and conceptual apparatus of Artificial
Intelligence as a toolkit of edutainment in higher
education was characterized.
S. Kulieshov's (2022) research on the
development of an Artificial Intelligence system,
which significantly increases the productivity of
educational activity and analysis of its
opportunities for learning and teaching in higher
education in the USA, is interesting and
significant. Such a trend in the educational space,
thanks to the rapid development of Artificial
Intelligence and information and communication
technologies, may eventually lead to the
replacement of a person as a teacher. Based on
Artificial Intelligence and a neural network, O.
Kaliuzhna (2023) developed approaches that
have great prospects for improving teaching in
higher education (using personalization in
combination with comprehensive access
databases, and adaptive learning environments,
supporting the development of critical thinking.
D. Borysenko (2023) attaches particular
importance to the creation of adapted digital
platforms to the combination of Artificial
Intelligence and virtual reality for in-depth
professional training of specialists. The scientist
highlighted the trending directions of
achievements in the development of artificial
intelligence, showed their prospective
implementation possibilities, and trends in the
development of Artificial Intelligence and digital
transformation.
Many authors emphasize that one of the most
important components of the development of
modern information technologies is the creation
and use of artificial intelligence systems. The
demand for such technologies is growing rapidly.
Scanning and text recognition systems are
actively being developed and implemented;
urgent problems of creating computer
dictionaries of national languages, machine
translation from one language to another, etc.
This is primarily related to the development of
the global Internet information network and the
increase in the level of computerization of
management of all spheres of human life.
Artificial Intelligence as a toolkit of edutainment
in higher education is considered by
O. Zahorodnia, A. Vornachev & M. Horiunova
(2022). In particular, they offer functions
performed by Artificial Intelligence in the study
of disciplines: measurement of learning progress,
personalization, easy integration, and
motivation. Scientists define edutainment as a
necessary component of effective learning
through the use of various forms of work and
interactive methods of the educational process –
"taking into account the psychological needs of
students through traditional and electronic books,
music, films, educational games, computer and
video games, electronic simulators,
encyclopedias, web-quests, wikis, and blogs",
which are necessary for an effective educational
globalization space. I. Sukhopara &
M. Tymoshchuk (2021) show the advantages of
educational, exciting, cognitive, and emotional
technology of edutainment for the modern
educational process, which requires dynamic
forms of teaching and leads to satisfaction, and
active independent work of education seekers.
O. Hrytsiuk, V. Chernenko & L. Maksimova
(2021) considered the possibilities and features
of edutainment in computer science classes,
investigated the state of implementation of
edutainment in educational institutions,
developed recommendations for the introduction
of game practices into the educational process.
So, we see that Artificial Intelligence as a toolkit
of edutainment in higher education has been
studied by scientists in various contexts of
psychological and pedagogical research (the
specificity of the conceptual and conceptual
apparatus of Artificial Intelligence is
characterized, the role and place of Artificial
Intelligence in the system of sciences is
substantiated, the toolkit of edutainment in
higher education is shown). The implementation
of edutainment in the educational process of a
higher school will contribute to the reduction of
psychological tension and can significantly
increase the motivation of students of higher
education, and their cognitive activity to study
the subject.
Scientists A. Valencia Tafur & R. Figueroa
Molina (2023) consider the issue in their article
the scientific production on the impact on
education of technologies related to Artificial
Intelligence.
Sanabria-Navarro, Y. Silveira-Pérez,
D. Pérez-Bravo & M. de-Jesús-Cortina-Núñez
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(2023) Emphasize that the application of AI in
education worldwide has increased dramatically
with its importance growing at an increasing rate.
The objective of this research is to
bibliometrically analyze applications of AI in
contemporary education. The systematic
literature review of recent works employed a
mixed approach using quantitative and
qualitative methods. It was inferred by the
authors that AI is revolutionizing education by
offering personalized and efficient solutions to
improve students' learning. One of the main
conclusions of this research is that in
contemporary education, students are one of the
groups that are most affected by
AI. Troncoso Heredia, M. O.,
Dueñas Correa, Y. K., & Verdecia Carballo, E.
(2023) draw attention to Artificial intelligence is
capturing the attention of the community in
general and the scientific community in
particular, based on all the potential it has to
facilitate certain processes of daily life. Hence,
the objective of this article is focused on
evaluating how artificial intelligence has
impacted teaching, learning and the areas of
administration and management of education.
Artificial intelligence is capturing the attention of
the community in general and the scientific
community in particular, based on all the
potential it has to facilitate certain processes of
daily life.
However, the rapid dynamics of the development
of the world market of information technologies
in the conditions of globalization formed a
scientific problem regarding the development of
artificial intelligence in education. Highlighting
global threats and challenges along with the need
to develop international, regional and national
regulatory measures for the development of the
world market of information technologies is an
urgent task of today's scientific research.
Analyzing scientific works in the field of
artificial intelligence in the conditions of
globalization, it should be noted the limited
attention of the authors to the global problems of
artificial intelligence in educational institutions,
which determined the choice and focus of the
topic of our article.
Methodology
The methodical concept of the study is aimed at
ensuring the effectiveness of student training
with the help of artificial intelligence: a complex
of didactic and methodological support
(diagnostic, educational and methodological,
monitoring, technological), aimed at the
realization of the set goals and objectives, raising
the educational level. education seekers, the
choice of forms and methods that were aimed at
implementing and ensuring the process of
improving educational services and the quality of
education.
The following methods were used in the article:
− theoretical: concretization, synthesis,
analysis, systematization, comparison,
generalization of the provisions of the
materials of psychological, philosophical,
and pedagogical studies to substantiate the
identified factors of actualization of the
practical value and theoretical significance
of Artificial Intelligence as a toolkit of
edutainment in higher education, for quality
training of students of higher education and
its modernization, as well as revealing the
specifics of Artificial Intelligence as a
toolkit of edutainment in higher education;
comparative analysis of educational-
scientific and educational-professional
programs; analysis and generalization of
materials of higher education sites,
educational and methodological support of
institutions of higher education to clarify the
manifestation of the real state of application
of Artificial Intelligence in the process of
training students of higher education;
− empirical: diagnostic conversation,
questionnaires, interviews with the aim of
revealing the degree of awareness of the
subjects of higher education of the goals,
essence, significance of the methods of
implementing Artificial Intelligence as a
toolkit of edutainment in higher education
during the organization of specialist
training; psychological-pedagogical
observation of management methods,
methods of interaction, management of
educational activities of higher education
students, analysis of the content of
independent tasks with the aim of fixing the
applied means of Artificial Intelligence as a
toolkit of edutainment in higher education,
revealing changes in their acquisition of
information culture as an important
professional new formation of the
personality; a pedagogical experiment
during the modernization of the training of
higher education applicants based on the
application of an innovative approach, by
introducing Artificial Intelligence as an
edutainment toolkit in higher education;
− methods of mathematical statistics – for
processing the empirical facts obtained in
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the process of the experiment, checking the
effectiveness of the experimental work.
The research was carried out in 2 stages.
At the first stage, an analysis of the experience of
institutions of higher education with the use of
elements of Artificial Intelligence as a toolkit of
edutainment in higher education was carried out,
the purpose and strategy of the research were
identified, the scientific apparatus was specified,
the scientific problem of the introduction of
Artificial Intelligence as a toolkit of edutainment
in higher education was identified, an analysis of
scientific literature was carried out;
At the second stage, an experiment was
conducted to reveal the current state of training
of higher education seekers based on the
introduction of Artificial Intelligence as an
edutainment toolkit in higher education, the
obtained results were summarized, and general
conclusions were formulated.
The total sample size is 208 subjects. When
forming the sample, the criteria of
meaningfulness, representativeness, and
equivalence were taken into account. The sample
was formed by random selection using the
technical procedure for calculating the selection
step.
The reliability and validity of the obtained
results, the objectivity of their assessment was
ensured by the methodological soundness of the
initial positions and the qualitative mechanism
for evaluating the quality under study, the use of
a complex of complementary research methods,
and the involvement of a group of respondents
from a higher educational institution in the
analysis of its results.
To assess the homogeneity of experimental and
control data, statistical processing was performed
using MS Excel and SPSS (Statistical Package
for Social Science).
As a result of the research, we obtained the
following results. Out of 208 higher education
students surveyed, 177 have already used at least
one of the Artificial Intelligence tools as an
edutainment toolkit in higher education in the last
6 months. 76% of higher education students have
used Artificial Intelligence at least once, and
more than half of them had a positive interaction
experience. Every second respondent believes
that Artificial Intelligence will change the
educational process of higher education in the
coming years; therefore, respondents indicate
that they use Artificial Intelligence services in
their activities to create homework tests, prepare
for classes, practice, and monitor knowledge.
The study proved the importance of using
Artificial Intelligence as an edutainment toolkit
in higher education and showed that Artificial
Intelligence is an essential technology for
education, which is not measured by the criteria
of useful or harmful, good or bad; everything
depends on who and how they use them and keep
in focus the important role of the future highly
qualified modern specialist.
Results and discussion
1. The content of the concept of Artificial
Intelligence and the need for its
application in the educational space.
Among the main modern innovation trends in the
educational space is the involvement of Artificial
Intelligence as a tool for edutainment in higher
education. It is a property of engineering
systems, and not even a technology, to involve
acquired experience in education, it is a kind of
educational model in the education system, that
can improve, adapt, and process large amounts of
information based on improved approaches and
mechanisms.
"Artificial Intelligence is a set of automatic
methods and means of purposeful processing of
information (knowledge) by the experience
gained in the process of learning and adaptation
when solving all kinds of intellectual problems"
(Zahorodnia et al., 2022). "The involvement of
Artificial Intelligence in professional education
is the creation of personalized training for future
specialists, which includes modern learning
strategies, takes into account the individual
differences of each student and the peculiarities
of professional training for each field, the
specification and use of big data resources, the
use of adaptive tools and constant control over
achievements of participants in the educational
process" (Borysenko, 2023).
2. Types and directions of artificial
intelligence.
There are two types of Artificial Intelligence –
weak and strong.
Weak, involves the possibility of performing a
narrow list of tasks. For example, these can be
mobile applications Siri and Google Assistant for
voice control, which provide voice commands to
the operating system provide an opportunity to
receive a clear, understandable answer, and
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perform certain educational functions to ensure
quality education.
Strong Artificial Intelligence is aimed at
performing any task that a person needs to
perform, however, such an Artificial Intelligence
system has not yet been created, but
developments in this direction are constantly
being carried out (Kuchai, 2021; Viktorova et al.,
2021).
3. The importance of edutainment in higher
education and the main principles that
should ensure the implementation of the
task of "Edutainment" technology.
Edutainment in higher education is important. It
is defined as digital content that combines
entertainment and educational elements,
providing audience information with the most
simplified analysis of events (Kuchai et al.,
2020).
Tasks from the "Edutainment" technology must
comply with three principles (connection
between theory and practice, accessibility and
consistency):
− to achieve the principle of connection
between theory and practice, it is
recommended to provide the educational
process with dialogic communication and
the study of practice-oriented topics.
Research and problem-finding tasks are an
effective means of connecting practice and
theory. There can be real-world examples
supplemented by theoretical problems;
− the principle of accessibility ensures that the
material is presented from simple to more
complex, provides for the correspondence of
the age of the student to the difficulty of the
tasks;
− the principle of consistency requires
bringing the system of knowledge to a high
level, therefore it is necessary to return to the
studied material and consider new topics
based on it.
Edutainment in education involves learning
taking into account the psychological needs of
students of higher education through computer
and video games, music, films, e-books,
educational games, network versions of museum
exhibitions, electronic simulators, wikis,
encyclopedias, blogs (Zahorodnia et al., 2022).
4. Artificial Intelligence as a toolkit of
edutainment in higher education.
Complex computer systems use machine
learning algorithms in the educational space.
They serve higher education learners of all types
of abilities and are involved to some extent in the
human educational processes and complex
processing tasks used in higher education
learning and teaching using the toolkit of
edutainment in higher education. The importance
of using such systems in the educational space
stimulates the giants of the IT industry, Apple
and Google, and encourages them to invest
heavily in projects to create new forms of
artificial intelligence.
The role of Artificial Intelligence in education is
to expand the educational process, and to
improve human thinking because education is
not a technology-oriented solution, but an
exclusively human-centered activity.
Teaching future specialists to work with
Artificial Intelligence systems is the main task of
higher education institutions because it is
Artificial Intelligence that provides the
opportunity to use sources of information, and
manage them, and therefore is a tool with a large
number of possibilities, which is a relevant issue
for the modern world, because the Internet has a
large impact on society, includes many media
tools for shaping public opinion and combines a
huge number of information repositories
(Kulieshov, 2022).
5. Functions of Artificial Intelligence in
higher education.
Let's find out what functions Artificial
Intelligence can perform in higher education:
1) automation of repetitive or basic actions –
automated evaluation for testing with filling
in gaps and choosing answers of higher
education applicants;
2) detection of shortcomings and gaps in the
educational program – with the help of, for
example, a system such as Coursera (e-
learning platform), it is possible to notify
about wrong answers of a large number of
higher education applicants or problems of
students' assimilation of material on a certain
topic;
3) personalization of educational platforms –
Artificial Intelligence uses adaptive
educational programs, edutainment in higher
education, and software taking into account
the individual needs of students of higher
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education to create an educational
environment. Personalization ensures the
completion of educational tasks of varying
complexity and at one's own pace; data
analysis of higher education applicants and
their comparison with the parameters of
other higher education applicants. The more
data the Internet user transmits about
himself, the more personalized the content
of the training program will be.
4) virtual tutors – artificial intelligence-based
tutoring systems using edutainment tools in
higher education;
5) new ways of interacting with educational
information – higher education students gain
new opportunities for research with the
introduction and development of new
technologies;
6) feedback channel for teachers and students
of higher education – Artificial Intelligence
systems using edutainment tools in higher
education can monitor the progress of
students of higher education and notify
teachers about their possible problems;
7) new dynamics with teachers – since
Artificial Intelligence is becoming more and
more integrated into the education system,
using edutainment tools in higher education,
teachers can supplement classes with tasks
with variable solutions;
8) new ways for training, recruitment, and
support – through intelligent data collection,
the Artificial Intelligence system can
provide recommendations and information
to improve the lives of higher education
applicants and the work of higher education
institutions themselves;
9) reduction of social and academic pressure –
an environment is created for students of
higher education where they do not feel
pressure, but are equal co-organizers of the
educational environment, comparing
themselves with their colleagues.
10) accessibility of education – in combination
with an Internet connection, software,
Artificial Intelligence systems, and support
allows higher education seekers to study at
any time and from anywhere in the world
(Goddard, 2020);
11) motivation – involves the study of any
material from a practical point of view,
where the result is visible from the first
execution of the task. It is important during
training not to forget about game elements
that inspire higher education students to
master professional skills in the long term;
12) measuring the progress of the educational
field – makes it possible to track the progress
of a higher education student in the
development of reading, pronunciation, and
writing skills;
13) easy integration provides the future of
Artificial Intelligence in the field of
education through customized products, but
it is worth considering the data privacy
policy (Zahorodnia et al., 2022).
6. The importance of edutainment in
education.
Acquaintance with new game technologies,
distribution, and generalization of best game
experience, creation of a safe and interesting
environment in education, which ensures the
constructive development of a student of higher
education is the main task of modern higher
education. It is edutainment that allows students
of higher education to be taught constructive
communication skills, to reduce tension in the
socio-cultural development of students, and to
preserve the culture of their communication.
Game practices in the field of education turn on
involuntary attention, with the help of which
students remember educational material better
(Hrytsiuk et al., 2021; Kulieshov, 2022).
Quite controversial in education is edutainment,
one of the global educational trends, which is
education in the form of a game, in an
entertaining format. The game mechanism
greatly motivates students of higher education to
complete independent tasks, pass educational
tests, understand complex topics, and facilitate
orientation in the studied material. Educators
advise developing critical thinking and mastering
the basics of financial and educational literacy
precisely in the game format. For students of
higher education, it does not matter how the
information is presented, the main thing is that it
does not turn into a dead dogma. Web quests,
science parks, book trailers, animated
educational videos, and emoji stories are
powerful tools for learning it. An important
essence of edutainment is a story with the
integration of games and learning and
entertainment elements in a language that is
understandable and accessible to students. The
main message of edutainment in education is
"Learn by playing!". And Artificial Intelligence
is a toolkit of edutainment in higher education.
Modern technical means make a student's sense
of satisfaction synonymous with learning. But
edutainment requires a restructuring of the
mental thinking of both higher education
students and teachers, for whom it is difficult to
understand that it is also possible and necessary
to "play" in higher education institutions
(Pedrada, 2022).
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Edutainment has absorbed all the best from such
fields of knowledge as psychology
(communicative theories); pedagogy
(pedagogical principles); and informatics
(modern communication and information
technologies) (Shetelya et al., 2023). Scientists
consider edutainment broadly, considering it a
type of educational process that is not only
related to the entertainment mechanism but also
takes into account other processes
(Stratan-Artyshkova et al., 2022). For example,
entertainment is only the first stage of using
edutainment, and the ultimate goal of the
educational process of higher education is
passion for the subject, sustained interest in
education (Aksakal, 2015).
7. A new direction in the development of
artificial intelligence, and edutainment in
higher education – the involvement of
virtual reality and the use of video lessons
with a virtual teacher.
For a high-quality educational process that
improves visualization and learning productivity,
there is a new direction in the development of
artificial intelligence, and edutainment in higher
education – involving virtual reality. The use of
virtual reality in a new-level educational
environment, where real professional situations
are simulated with a large number of
probabilities, makes each task unique, and the
educational situation as realistic as possible both
in the visual context and procedurally. In the
process of innovative didactic design, the use of
Artificial Intelligence for the teacher
demonstrates the new potential of the main
advantages and opportunities of the virtual
environment. This approach traditionally creates
virtual classrooms, and online rooms with digital
support, where the teacher is only a supervisor.
In institutions of higher education, using artificial
intelligence, projects have been developed that
create conditions for the organization of the base,
the formation of new educational scenarios, for a
new model of cardinal interaction, which
combines variations that are combinatorial for all
possible implementations with the addition of the
main properties – diversity, volume, truthfulness,
and speed (Borysenko, 2023).
Higher school practitioners have proven that
technical achievements in the educational
process, such as digital laboratories, VR glasses,
and virtual classes are impressive. But they play
a supporting role. Because only university
teachers create a culture that energizes and
motivates higher education students, their
position and role in the group of students is
constantly changing, but it is necessary in
education (Pedrada, 2022).
Today, new approaches and means of the
educational process are needed, which are
capable of reorganizing higher education
institutions in the era of Education 4.0
development (Polishchuk et al., 2022).
8. Avatar and virtual teacher. Stages of
creating a teacher's avatar.
The difference between a virtual teacher and an
avatar is that the avatar, during lectures, is a
"representative" of the teacher. During
consultations, the virtual teacher explains the
material in video materials, when he presents the
image of the teacher in a virtual form.
Creating a teacher avatar has several stages and
is a complex process.
The first stage is the development of the avatar
concept, which involves determining the
characteristics of the avatar, its functionality,
appearance, etc. For example, an avatar can have
the possibility of interactive communication with
students and can be created in the form of an
abstract character or a real teacher.
The second stage is the creation of an avatar
model in an educational institution. For this,
special programs are used, which ensure the
creation of a 3D model of the avatar and adjust
its animation and appearance. Necessary for this
stage is the development of an interface that
allows higher education students to interact with
the avatar.
The third stage is integration into the educational
system of the avatar. For this, it is important to
configure interaction with other elements of the
avatar system (with text chat, drawing board,
etc.).
The fourth stage is the optimization and testing
of the avatar. The stage provides conditions for
conducting testing in the real conditions of the
educational process for the workability and
effectiveness of the avatar; allows you to
eliminate possible errors; and performs
optimizations that contribute to the improvement
of avatar performance (Bozhko, 2023).
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9. Neural networks for creating a variety of
content in classes in institutions of higher
education.
Artificial Intelligence as an edutainment toolkit
in higher education has revolutionized our
approach to higher education.
Neural networks are also a popular tool in the
education industry, providing the ability to
analyze vast amounts of data and recognize
patterns.
We will give examples of the use of different
neural networks in classes at a higher school:
1) word embedding: a type of neural network
that transforms words based on their context
in the text into numerical vectors. This
technique was used by analyzing the
common use of certain words in the text to
identify themes in the literature;
2) mood analysis: the use of neural networks in
higher education provides for mood
analysis, which makes it clear how the
teacher uses syntax and diction, conveys
emotions (sadness, joy, fear, anger),
provides for the use of machine learning
algorithms to classify the emotional tone of
written texts;
3) transfer of style: neural networks are used to
transfer style between genres, and different
literary works;
4) designation of authorship: in cases where it
is difficult to determine the author of the
work due to anonymous publication or there
is no information about authorship; analyze
linguistic features; to determine authorship
with sufficient accuracy, it is worth applying
neural networks to solve this problem by
using a dictionary and sentence structure.
These examples demonstrate the versatility of
neural networks when applied in higher
education. In general, the introduction of such
technologies as Artificial Intelligence into higher
education contributes to better understanding
among students of higher education, at the same
time ensuring trends in the involvement of
students in making more informed decisions
regarding the choice of educational material, etc.
(Kaliuzhna, 2023).
10. Experimental study.
To clarify the importance of Artificial
Intelligence as a tool of edutainment in higher
education, we revealed the meaning of the
concept of Artificial Intelligence and proved the
necessity of its application in the educational
space. Types (weak and strong), directions, and
functions of Artificial Intelligence are
considered; the importance of edutainment in
higher education and its main principles are
revealed. Artificial Intelligence is presented as a
toolkit of edutainment in higher education and
the importance of using Artificial Intelligence
functions for edutainment in US higher education
to improve human skills and abilities is shown.
The need for a new direction in the development
of Artificial Intelligence is shown – the
involvement of virtual reality and the use of
video lessons with a virtual teacher. The
significance of the avatar and virtual teacher in
the educational process is revealed. The stages of
creating a teacher's avatar and the role of neural
networks in creating a variety of content in
classes at higher education institutions are
shown.
Artificial Intelligence as an edutainment toolkit
in higher education has revolutionized our
approach to higher education.
11. Organization and main stages of research.
The research was carried out in stages.
At the first stage, an analysis of the experience of
institutions of higher education with the use of
elements of Artificial Intelligence as a toolkit of
edutainment in higher education was carried out,
the purpose and strategy of the research were
identified, the scientific apparatus was specified,
the scientific problem of the introduction of
Artificial Intelligence as a toolkit of edutainment
in higher education was identified, an analysis of
scientific literature was carried out;
At the second stage, an experiment was
conducted to reveal the current state of training
of higher education seekers based on the
introduction of Artificial Intelligence as an
edutainment toolkit in higher education, the
obtained results were summarized, and general
conclusions were formulated.
12. Empirical facts obtained during research
and experimental work.
During the research and experimental work, we
singled out the leading factors of the
actualization of the ideas of Artificial
Intelligence as an edutainment toolkit in the
modern theory and practice of training students
of higher education, including:
− affirming the priority of the concept of
continuous education as a modern
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anthropocentric paradigm, which is based on
the humanistic idea of the necessity and
expediency of lifelong learning, because it
should become a natural part of life at any
age;
− the rapid development of Artificial
Intelligence as a purposeful and specially
organized process of socio-cultural
production of the personality through the
implementation of educational and
informational activities outside and within
the boundaries of higher education,
implementation of educational services and
programs;
− social recognition of the achievements of
Artificial Intelligence as a toolkit of
edutainment in higher education, which
reveals the regularities of organization,
design, and support of the learning process
of the student of education, taking into
account his educational needs and age
characteristics, capable of self-actualization,
self-realization, and self-development.
As a result of the research, we obtained the
following results.
Out of 208 higher education students surveyed,
177 have already used at least one of the
Artificial Intelligence tools as an edutainment
toolkit in higher education in the last 6 months.
76% of higher education students have used
Artificial Intelligence at least once, and more
than half of them had a positive interaction
experience.
Every second respondent believes that Artificial
Intelligence will change the educational process
of higher education in the coming years;
therefore, respondents indicate that they use
Artificial Intelligence services in their activities
to create homework tests, prepare for classes,
practice, and monitor knowledge.
In classes, Artificial Intelligence is actively used
by teachers from exact disciplines (physics,
computer science, mathematics), and humanities
– history, English language, literature, etc.
What was interesting during the experiment was
that there was a dependence: the shorter the
teacher's work experience, the more active he is
in using Artificial Intelligence as a tool for
edutainment in higher education.
Is an example of artificial intelligence in the first
place in terms of popularity was a tool such as
ChatGPT – a service that is the most popular
among teachers and students. The level of
knowledge about Artificial Intelligence as an
edutainment toolkit in higher education is
somewhat higher among students (81% of
respondents) than among teachers (75% of
respondents).
The second example of artificial intelligence in
education is according to the level of popularity,
the tool of Artificial Intelligence as an
edutainment toolkit in higher education from the
project "Na Urok" is in second place among the
respondents. 58% of the interviewed teachers
know about this service, and the level of
knowledge among students is 45%. Both teachers
and students of higher education are much less
aware of such well-known international Artificial
Intelligence services: Stable Diffusion, Bard
Google, Grammarly, Midjourney, and Notion AI.
It is interesting that those teachers who are
familiar with the topic of Artificial Intelligence
as an edutainment tool in higher education are
not in a hurry to involve students of higher
education in the use of technology. 37% of
teachers involved students of higher education in
using Artificial Intelligence as an edutainment
tool in higher education, and 52% only plan to do
so in the future.
When answering the question of the
questionnaire about the desire to advise
technology to students of higher education, 11%
of the interviewed teachers do not plan to advise
students to use Artificial Intelligence in
education. Some of these interviewed teachers
say they are skeptical of AI technology because
of its imperfections.
They claim that Artificial Intelligence in training
currently cannot replace a person in conscious
decision-making or the creative process, and it is
also not fully capable of knowing the context of
the task that it is offered to solve; Artificial
Intelligence sometimes makes mistakes: it
provides data that may contain inaccuracies or
may no longer be relevant, makes elementary
logical errors, also Artificial Intelligence will
indicate inaccurately or most often will not
indicate the source of information, and the
message to the source is very important for
research work.
On the other hand, higher education seekers, for
the most part, see a great benefit in using
Artificial Intelligence as an edutainment tool in
higher education. 89% of higher education
graduates have used Artificial Intelligence in
higher education at least once, and a third of these
respondents do so at least weekly. Also, about
40% of respondents indicate that they used
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Artificial Intelligence as an edutainment toolkit
in higher education during classes. According to
respondents, artificial intelligence, in most cases,
helps them to systematize information, generate
ideas for creative works, and quickly search for
and summarize material.
Individual respondents, in the questionnaires,
anonymously admitted to using Artificial
Intelligence tools for writing (for preparing tasks
from humanitarian disciplines). However, for
this purpose, the respondents who were
interviewed rarely use Artificial Intelligence
tools in higher education.
The study proved the importance of using
Artificial Intelligence as an edutainment toolkit
in higher education and showed that Artificial
Intelligence is an essential technology for
education, which is not measured by the criteria
of useful or harmful, good or bad; it all depends
on who and how they use them and keeps in focus
the important role of a highly qualified specialist
who will have the opportunity to learn
constantly, use Artificial Intelligence and
develop throughout his life.
Artificial Intelligence affects the work of
teachers and students of higher education and
creates new professional challenges for them.
Educators have come close to the moment when
Artificial Intelligence as a tool of edutainment in
higher education, based on its knowledge and
verification of learned material, can teach others,
and not only learn itself. Already today,
ChatGPT flawlessly prepares tests for self-
checking, comments on the mistakes made by the
student, and strictly evaluates the answers of
students of higher education.
Conclusions
The role of Artificial Intelligence in education
is to expand the educational process, and to
improve human thinking because education is
not a technology-oriented solution, but an
exclusively human-centered activity.
Teaching future specialists to work with
Artificial Intelligence systems is the main task
of higher education institutions because it is
Artificial Intelligence that provides the
opportunity to use information sources, and
manage them, and therefore is a tool with a
large number of possibilities, which are an
urgent issue for the modern world.
Today, new approaches and means of the
educational process are needed, which are
capable of reorganizing higher education
institutions in the era of Education 4.0
development.
The main advantage of the development of
such an education system is the use of video
classes with a virtual teacher, which helps to
diversify the explanations of infographic
objects, draw the attention of students of
higher education to the important points of the
lecture, qualitatively improve the online
learning process, and use the avatar of the
teacher with the possibility of creating an
attractive and interactive educational
environment. The teacher's avatar provides
higher education students with real-time
support and individual assistance; it is used to
create interactive classes, with the help of
Artificial Intelligence for edutainment in
higher education helps students better
understand the material; and makes it possible
to reduce the cost of education from an
economic point of view.
To clarify the significance of Artificial
Intelligence as a tool of edutainment in higher
education, we revealed the meaning of the
concept of Artificial Intelligence and proved
the necessity of its application in the
educational space. Types (weak and strong),
directions, and functions of Artificial
Intelligence are considered; the importance of
edutainment in higher education and its main
principles are revealed.
Artificial Intelligence as an edutainment
toolkit in higher education has revolutionized
our approach to higher education.
The study proved the importance of using
Artificial Intelligence as an edutainment
toolkit in higher education and showed that
Artificial Intelligence is an essential
technology for education, which is not
measured by the criteria of useful or harmful,
good or bad; it all depends on who and how
they use them and keeps in focus the important
role of a highly qualified specialist who will
have the opportunity to learn constantly, use
Artificial Intelligence and develop throughout
his life.
We see further research in the clarification of
new approaches and means of the educational
process, which are capable of reorganizing
higher education institutions in the era of
Education 4.0 development.
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/ January 2024
295
http:// www.amazoniainvestiga.info ISSN 2322- 6307
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