Hussainy, S. K. and Ahmed, P. D. R. (2019) “Recognition and Recallability of Television Advertised Market Offerings Using Comic versus Serious Messages”, Amazonia Investiga, 8(21), pp. 192–205. Available at: https://mail.amazoniainvestiga.info/index.php/amazonia/article/view/92 (Accessed: 19 September 2025).