Vol. 13 Núm. 84 (2024)
Articles

Impacto del diseño del espacio mediático en la participación de la audiencia en la era digital: estudio de alcance

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  • Olha Borysenko,
  • Mariia Diachenko,
  • Iryna Diachenko,
  • Oleh Kravchenko,
  • Yevheniia Shunevych
Olha Borysenko
Lviv Polytechnic National University, Lviv, Ukraine.
Biografía del autor/a

Ph.D. in Study of Art, Associate Professor, Associate Professor of the Department of Graphics and Book Art, Printing Art and Media Technologies Institute, Lviv Polytechnic National University, Lviv, Ukraine.

Mariia Diachenko
Classical Private University, Zaporizhzhia, Ukraine.
Biografía del autor/a

Doctor of Pedagogical Sciences, Professor, Department of Education and Management of the Educational Institution, Institute of Management, Classical Private University, Zaporizhzhia, Ukraine.

Iryna Diachenko
Classical Private University, Zaporizhzhia, Ukraine.
Biografía del autor/a

Candidate of Sciences in Social Communications, Associate Professor, Department of Journalism and Ukrainian Philology, Institute of Journalism and Mass Communication, Classical Private University, Zaporizhzhia, Ukraine.

Oleh Kravchenko
Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Kyiv, Ukraine.
Biografía del autor/a

Ph.D. in Architecture, Doctor of Philosophy, Associate Professor of Graphic Design, Department of Graphic Design, Faculty of Design, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Kyiv, Ukraine.

Yevheniia Shunevych
Ivan Franko Drohobych State Pedagogical University, Drohobych, Ukraine.
Biografía del autor/a

Associate Professor, Department of Vocal and Choral, Choreographic and Fine Arts, Faculty of Primary Education and Arts, Ivan Franko Drohobych State Pedagogical University, Drohobych, Ukraine.

DOI: https://doi.org/10.34069/AI/2024.84.12.14

Publicado 2024-12-30

Palabras clave

  • era digital, medios, comunicación, diseño, interactividad, engagement, arquitectura de la información.

Cómo citar

Borysenko, O., Diachenko, M., Diachenko, I., Kravchenko, O., & Shunevych, Y. (2024). Impacto del diseño del espacio mediático en la participación de la audiencia en la era digital: estudio de alcance. Amazonia Investiga, 13(84), 221–236. https://doi.org/10.34069/AI/2024.84.12.14

Derechos de autor 2025 Olha Borysenko, Mariia Diachenko, Iryna Diachenko, Oleh Kravchenko, Yevheniia Shunevych

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.

Resumen

En la era digital, el espacio mediático es fundamental para la difusión de información y comunicación. En consecuencia, la interacción de la audiencia depende en gran medida del diseño de los medios, que afecta a la atención y las reacciones emocionales de los usuarios. El estudio tiene como objetivo determinar cómo los diversos componentes del espacio mediático (elementos visuales, funciones interactivas y adaptabilidad del contenido) afectan a la interacción de la audiencia con los medios y describir cómo estas funciones pueden mejorar la participación de la audiencia. El tipo de estudio es una revisión de alcance. Para ello, se utilizó el enfoque PRISMA para recopilar datos relevantes, clasificarlos (filtración) y analizarlos en profundidad. Los resultados indican que un diseño eficaz puede atraer la atención y retener a la audiencia, estimulándola a interactuar activamente. También se estudia el impacto de los elementos de diseño interactivos en la participación de la audiencia y su interés en participar en la creación de contenido. El estudio demostró que el diseño del espacio mediático desempeña un papel clave en la configuración de la participación de la audiencia, ya que permite la combinación de jerarquía visual, navegación intuitiva e integridad de marca. La integración de tecnologías adaptativas e interactivas es importante para promover una experiencia dinámica y centrada en el usuario, lo que es especialmente importante en la era digital actual. Las conclusiones destacan la importancia de utilizar tecnologías de diseño adaptativo e interactivo, que generalmente aumentan la participación de la audiencia e inciden positivamente en la experiencia del usuario.

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